Nutella turns 50!

Both literally and figuratively one of Italy’s sweetest success stories, Nutella this year celebrates its 50th anniversary. Company legend has it that the first ever jar was consumed on May 18th 1964.
From the little town of Alba in north western Italy, the chocolate-hazelnut spread has grown in popularity to become a global phenomenon. Now produced in 11 factories worldwide, 5 of which are in the EU, 365 million kilos of it were sold last year.

From Parc de Sceaux in France to Gorky Park in Russia, millions of fans were celebrating its half century last weekend. There were special festivities in its home country, with a huge free concert featuring pop star, Mika, in Naples’ Piazza del Plebiscito.

(first broadcast on Inside Europe, Deutsche Welle Radio 23rd May, 2014)

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